So I had a successful Kickstarter campaign and had a lot of people to thank. I also had a lot of rewards to coordinate and send out (to understand how I made it all happen, read here).
But, once the money has been deposited in your account, what next?
The job is certainly not over. Instead it become primetime to execute.
1. Buy the Gear
This was fun. Honestly, the arrival of new microphones were more exciting than Christmas this year. Is that lame?
Audio-Technica BPHS1 Broadcast Stereo Headset with Dynamic Boom Mic
One thing I’ve noticed in my interviews is that guests are often not accustomed to talking into a microphone and tense up when they hold a mic. This headset will relieve my guests of worrying about making sure their mic is the right distance from their mouth.
Bonus: Folks like me who talk with their hands get free reign.
2. Start a Newsletter
Despite the proliferation of social media, only Facebook has reached ubiquitous adoption. I share some of my most popular posts and podcasts there, but I don’t get the maximum reach. So how do I make sure I’m engaging with my listeners and readers on a regular basis?
The one messaging platform everyone uses. Email.
Now, I know that I’m not alone in the fight to Inbox Zero, and I don’t want to barrage people with emails. So, I’m launching a monthly newsletter to summarize the finest things from the internet.
It will serve as an extension of the digital content curation I’m already doing and distill it down to only the highest-caliber videos, links, podcast episodes, and gear.
A majority of my Kickstarter backers already signed up and provided valuable feedback on what they wanted to see. I would have never tried this is I wasn’t able to survey my backers as part of the fulfillment process.
If you want to join in, just drop your email below.
3. Start soliciting more sponsors
My top rewards for my Kickstarter campaign offered sponsorship opportunities for episodes of my podcast. I’ve already released episodes sponsored by the Ultimate Athlete Project, and I’m currently working with the other companies to write copy and record the sponsor spots.
Seeing four organizations interested in sponsoring helped move up my timeline to find other sponsors for the show. I’ll be adding a “Sponsors and Partners” page to help move the show and blog closer to financial sustainability.
This would have never happened if it hadn’t been for the Kickstarter campaign.
4. Fulfill the Rewards
This has been a (tiring) blast so far. I am prioritizing my largest backers and working my way down. It’s been a larger job than I anticipated.
Trips to the post office to mail t-shirts around the country and scheduling coffee dates is nearly a full-time job in itself.
Luckily, I’m more than halfway done and should have everything wrapped up by the end of January.
The coolest part has been getting coffee with backers and learning more about what they are doing. That was the motivation behind the podcast and continues to be my favorite thing to do.
I learned so much through every step of the process of running my campaign. I’d urge anyone with a project or business idea to try their hand at running a campaign. I guarantee you will grow in ways neither of us can predict. Be ready to put in the work and bring your creativity.
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