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Build weatherproof companies (a16z) Breakfast dates are a good idea (Scientific American) Are coding academies worth it? (Washington Post) K-cups are an environmental disaster (Atlantic) Price of happiness in China (SlateStarCodex) How do we build more mentally strong kids (Qz) Please support the blog by shopping through my Amazon Link.
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MFA the new MBA? (Patreon) Value of podcasts in classrooms (Atlantic) Living “favela chic” (Kneeling Bus) Maker movement is revitalizing industry in the US (FastCoExist) Why flying is so miserable (Washington Post) $20k Honda Civic with autonomous driving features (TechCrunch) Please support the blog by shopping through my Amazon Link. The 22 Immutable Laws of Marketing By: Al Ries & Jack Trout Life Skills: 4 out of 5 Entertaining: 2 out of 5 There are a number of rules that every marketer needs to know and Al Ries & Jack Trout have laid them out for everyone. While some of the references are a bit dated, each law is accompanied by clear, simple examples that everyone can understand.
Why do you know Charles Lindbergh’s name? Because he was the FIRST person to fly solo across the Atlantic Ocean. Bert Hinkler was second, but that was too late. If you are marketing a product or service, you need to know these laws. Who should read this; Anyone in business or writing. There are principles that transcend business into personal branding and politics. Major lesson learned; Marketing is very much a game of being first, best, and distinct. Big budgets and tricks can’t do much to change the product’s fundamental characteristics. Interesting tidbit; Kraft foods was called out for being a “weak” brand because it has it’s hands in so many different types of products. Buy it here and you’ll support the blog!
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Do you know what love is? (Mark Manson) How to make money in the stock market (Mr Money Mustache) Why anti-autorians are diagnosed as mentally ill (Mad in America) Meet the folks betting on Cyronics (Fusion) Vanguard aiming to own the robo advisor space (Bloomberg) Vizio partnering with Google for next generation of TV (Verge) Research on the effectiveness of online dating (Washington Post) Please support the blog by shopping through my Amazon Link.
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When Apple mocked poor people and good hardware (Tech in Asia) The Uber model doesn’t translate (NYT) Hottest selling things in the world (Time) Is Tesla poised to own the luxury car market? (Bloomberg) Who is responsible for a driverless car accident? (BBC) Principles for making hard decisions (Huffington Post) Please support the blog by shopping through my Amazon Link.
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Strengthening case against email (Cal Newport) Evolution of logos (evolve) We need to fix felony murder rules (Reason) Facebook would be a tool of the government if it enters China (Qz) Unmasking Startup Jackson (Bloomberg) Facebook is the new Excel (Alex Muir) Please support the blog by shopping through my Amazon Link.
Saturday longform links help you be all you can be. Endulge.
Will the world buy into the WeWork utopia? (Fast Company) Carekit is Apple’s strongest case for encryption (Wired) Is there any argument against the fiduciary standard? (Washington Post) Writing a book to grow your email list (Sumo Me) How Saudi Arabia captured Washington (Vox) Paranoia in American politics (Harpers) Marketplace for Florida’s addicts (Buzzfeed) Be sure to share your favorite links and do your shopping through my Amazon Link. Was cleaning out my desk and came across a list of fourteen principles for living I got from my 5th grade teacher. The tips are good, and, as a personal exercise, I decided to grade myself on how well I’m currently executing on each one. I challenge you to do the same.
The finest digital content, lovingly curated just for you.
The high risk/high reward game of animated Hollywood movies (Bloomberg) Solar is ready to boom (Vox) Middle school from a cell phone (Medium) Startups need to prioritize sales (TechStars) The unicorn problem will fix itself (TechCrunch) Stay on the bus (James Clear) Please support the blog by shopping through my Amazon Link. Boys Among Men: How the Prep-to-Pro Generation Redefined the NBA and Sparked a Basketball Revolution By: Jonathan Abrams Life Skills: 2 out of 5 Entertaining: 5 out of 5 I interviewed Abrams for my podcast. The episode will be out in a few weeks, but I couldn’t wait to get this review out.
Boys Among Men chronicles the generation of NBA talent that jumped directly from high school to the NBA. With balance and grace, Abrams balances the successes of LeBron, Kobe and Garnett with the shortcomings of Leon Smith and Kwame Brown. The years of research and interviews that went into this book are apparent in the great anecdotes and multiple perspectives brought to each chapter. I tore through the 300 pages in two flights. Who should read this; Basketball fans, high school and college athletes, and . Major lesson learned; Sending young men directly from high school to the NBA was not as disastrous as many made it out to be. Interesting tidbit; Both Kevin Garnett and Kobe Bryant got passed over for far inferior players because they had never been to college. Buy it here and you’ll support the blog! |
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