Advertising has changed a lot at the dawn of the digital age. However, there is still much to be learned from one of the greatest ad men from the industry’s golden age, David Ogilvy.
The “Father of Advertising” goes through an outline of best practices for B2B, foreign travel, tv commercials and more. He also writes about building a healthy culture in an organization, a valuable lesson in any industry, and the ethics that guide his work. He never accepts politicians as clients, nor believes in overly sexual ads.
A must-read for anyone in marketing, advertising, business development or entertainment.
Who should read this; Anyone looking to market a product, service, business, blog or project or sell anything.
Who should skip it; Engineers and other builders who have someone else handle their sales & marketing efforts.
Interesting tidbit; Ogilvy’s agency created advertisements Rolls-Royce, Mercedes Benz,
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