The 22 Immutable Laws of Marketing
By: Al Ries & Jack Trout
Life Skills: 4 out of 5
Entertaining: 2 out of 5
There are a number of rules that every marketer needs to know and Al Ries & Jack Trout have laid them out for everyone. While some of the references are a bit dated, each law is accompanied by clear, simple examples that everyone can understand.
Why do you know Charles Lindbergh’s name? Because he was the FIRST person to fly solo across the Atlantic Ocean. Bert Hinkler was second, but that was too late. If you are marketing a product or service, you need to know these laws.
Who should read this; Anyone in business or writing. There are principles that transcend business into personal branding and politics.
Major lesson learned; Marketing is very much a game of being first, best, and distinct. Big budgets and tricks can’t do much to change the product’s fundamental characteristics.
Interesting tidbit; Kraft foods was called out for being a “weak” brand because it has it’s hands in so many different types of products.
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