409 Fighting Fake Chocolate w/ David Levine, NuGo Nutrition Bars

David Levine founded NuGo Nutrition Bars in 2000 after raising a small sum of capital from friends and family.

NuGo Nutrition uses real dark chocolate to make their protein bars and have been committed to making healthy, high-caliber bars from their inception.

The company has developed a variety of SKUs developed for Kosher, gluten-free, organic, vegan, and low sugar diets.

David and Aaron discuss the founding of the company, how NuGo has scaled its distribution, and the fake chocolate used by other companies.

Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.

David Levine’s Challenges; 
1. Learn the difference between real and fake dark chocolate. 
2. When you’re with your family, put the phone away so you can reflect on your day together.

Connect with David Levine
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If you liked this interview, check out episode 407 with JD Ewing where we discuss wholesaling, trends in office furniture, and creating a company book club.

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