Michael Sabat has worked in the messaging space for nearly a decade. He started working with SMS campaigns in 2008 as an account manager at Mobile Commons. That company grew quickly, became the dominant software platform for SMS communications and was acquired in 2014.
In early 2017, Michael started @Mssg (At Message), which is a messaging platform that helps organizations do their best marketing with their biggest fans. @Mssg is a software platform that helps digital marketers use Facebook Messenger for marketing and communications outcomes. Michael is working to establish Messaging as a Marketing channel and teaching marketers how to launch messaging campaigns.
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Michael’s Challenge; Don’t underestimate your worth. Raise your prices if you’re spread too thin.
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If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the technological forces shaping the future and the rest of my top episodes.
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12/19/2017 02:28:32 pm
Great podcast. Most certainly believe that this particular podcast is the look inside of the metamorphosis of the forthcoming RCS platform for the US. FB messenger and FB ads both have a stranglehold on the small business owner ideology of FREE advertising however I believe this particular build out is a helpful tool in an arsenal of tools small businesses should take use. For my business I would combine this tool with text messaging. Text messaging delivers traceable results in real time straight to the cash register and not just to the metrics & KPI analytics. Using both media channels together could be a fantastic tool to help educate small business owners about the mythical FB advertising god that makes nightly deposits into the cash register.
1/27/2023 01:35:20 pm
Michael Sabat is a digital marketing strategist and founder of Media Matters for America. In this video, he explains how to use messaging to create an effective marketing strategy. He says the best way to identify the right message for your business is by listening to your customers.
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