Cooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders.
Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world.
She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got her start when she began blogging in the early 2000s and saw the power of new media to create change and nurture movements.
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Cooper’s Challenge; Go and visit a new neighborhood in your city.
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If you liked this interview, check out episode 349 with Bri Conley where we discuss selling clothing on Instagram, building a boutique, and staying on trend.
You can also check out episode 361 with Jason Wolfe where we discuss teaching himself to code, founding multiple successful startups, and treating your employees well.
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