385 Revolutionary Bras w/ Sophia Berman

For half a century, women wore bras that had been designed by men. Sophia Berman knew there had to be a better way.

She’s spent that last 3 years launching and growing Trusst Lingerie, a company that has re-engineered the bra for larger-busted women.

In this conversation, Aaron and Sophia discuss what she’s learned about running a company, how 3-D printing failed to live up to the hype, and how to develop a product and take customer feedback.

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Sophia’s Challenge; Allocate some time every single day to learning something new.

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If you liked this interview, check out episode 36 with Sophia where we discussed her Kickstarter campaign and her vision for the company.


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