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Going Deep with Aaron Watson                                 


342 Transitioning from Management Consulting to a Sports Technology Startup w/ Norma Nieto

9/20/2018

3 Comments

 
Norma Nieto
Norma Nieto was the President of PIVOT, a wholly-owned subsidiary of Impellia through mid-2017, and is currently working in multiple capacities for Impellia as a consultant. She currently has her own strategy and analytics consulting company, N-Squared Strategic Consulting, which helps clients harness the power of data and analytics to develop innovative strategies.

Impellia is a sports software and sensor-based technology company co-founded by former Pittsburgh Steelers QB Charlie Batch.

We discuss transitioning from a large corporation to a scrappy startup.

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Norma’s Challenge; Don’t be afraid of a startup. Change can bring someone great out of you.

Book Recommendation  
Lead and Disrupt: How to Solve the Innovator's Dilemma by Charles A. O'Reilly III & Michael Tushman

Connect with Norma
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Website
norma.b.nieto@gmail.com

If you liked this interview, check out episode 338 with Courtney Williamson where we discuss developing a prototype for a new invention, scaling a medical device company, and getting approved by regulators.


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3 Comments
write my essay link
9/18/2020 05:13:40 am

Sports technology is the rising technology of the growing world. Because most people like sports in their lives. Norma Nieto is the only lady who is working on this technology. She has made a sports technology software Named Impellia. Thank you for sharing this news.

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briansclub link
11/27/2022 06:30:43 am

Norma Nieto is the founder of an athletic tech start-up which develops technology to improve people's sports performance. She was a management consultant with Deloitte Consulting, focusing on digital marketing and social media strategy. In this article, she shares her experience on transitioning from consulting into a sports start-up.

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Natalie02 link
11/29/2022 05:09:43 am

Norma Nieto and I recently sat down to discuss transitioning from a management consulting career and starting a sports technology startup. However, the conversation quickly moved towards her passion in developing new technology for athletes looking to improve their performance. She shared her journey through the early stages of sports technology and how Merrimack College helped get her on track after being rejected by every school in the US.

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