Diane Danforth is the founder and CEO of Americat Company, a cat products company that manufactures all of its goods in the United States.
Diane’s business blends her entrepreneurial ambition, corporate experience, and love for cats into a single company.
In this discussion, Diane and Aaron discuss how she’s built out her products SKUs, what lessons from large corporate marketing she has brought with her, and how she engages with her customers.
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Diane Danforth’s Challenge; Create something and ship it.
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If you liked this interview, check out episode 443 with Blake Dube where we discuss selling oxygen tanks for pets, how to find a product manufacturer, and long term use of compressed oxygen.