52 Adriana Withers, Rocking Ultimate Frisbee Apparel with VC Ultimate

Adriana Withers is one of the partners in Vicious Circle Ultimate, an apparel company dedicated to custom manufacturing high performance gear for ultimate frisbee athletes. Her partner Don Cooper came up with the idea for VC just before Canadian Nationals in the summer of 1998 and the company has been growing ever since.

In this episode, Adriana discusses throwing apartment parties to pay rent, the challenges of starting up, and the proliferation of companies in her industry in recent years.


Adriana’s Challenge; Practice gratitude regularly and show appreciation for the people in your life.

Connect with Adriana
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Website
email; adriana@vcultimate.com

This episode of Going Deep with Aaron Watson is brought to you by the Ultimate Athlete Project. UAP is founded on helping athletes get results through well-developed workout plans that relieve you of the need to research effective workouts or worry about your workouts becoming boring. Check out a free core workout and learn more about what regular users are saying about the program.