Barry L. Ritholtz is the founder and chief investment officer of Ritholtz Wealth Management. Launched in 2013,RWMis a financial planning and asset management firm, with over $175 million in assets. The firm offers a variety of services to the investing public, includingLiftOff— a low cost online-only investment site. In addition to running a wealth management and financial planning firm, Ritholtz is a frequent commentator on many financial topics. He was named one of the “15 Most Important Economic Journalists” in the United States, and has been called one ofThe 25 Most Dangerous People in Financial Media. He writes a daily column forBloomberg Viewand a twice monthly column on Personal Finance and Investing forThe Washington Post.