This is part one of a two part series on Instagram.
Erin Bachman is a wife and mother of two. At her website, Caffeine & Cuddles, she documents the trials and tribulations of being a new mom.
Her content and career, through brand deals and sponsorship, represents the brave new world of niche influencer marketing. While building a community and sharing her daily life, Erin has found a way to be a stay at home mom and contribute an income to her household.
During pregnancy and postpartum, she stumbled across the mommy blogging world and fell in love with how helpful and open women were with their experiences. She also learned a thing or two about building an Instagram account that drives meaningful business results.
Erin’s Challenge; Take one thing you learned from the interview and implement it on your own account.
Connect with Erin
If you liked this interview, check out episode 88 with Sunny Lenarduzzi where we discuss YouTube, Snapchat, and sharing your story.
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