Going Deep with Aaron Watson
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Book Recommendations

Every month, I send out a newsletter with a book recommendation. These books have helped me think better. Hope they can help you, too.


November 2019 - I See Satan Fall Like Lightning by Rene Girard

October 2019 - 
Ego is the Enemy by Ryan Holiday

September 2019 - The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive by Brian Christian

August 2019 - Scientific Advertising by Claude Hopkins

June 2019 - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

May 2019 - Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

April 2019 - Collaborative Circles: Friendship Dynamics and Creative Work by Michael P. Farrell ​
​
March 2019 - Bad Blood: Secrets and Lies in a Silicon Valley Startup Hardcover by John Carreyrou ​

February 2019 - Thomas Jefferson: The Art of Power by Jon Meacham

January 2019 - Shoe Dog by Phil Knight

2018 Reading Review

December 2018
- 
Frenemies: The Epic Disruption of the Ad Business (and Everything Else) by Ken Auletta

November 2018 - This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

October 2018 - The Lessons of History by Will Durant & Ariel Durant ​

September 2018 - The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro

August 2018 - ​12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson

July 2018 -  Alibaba: The House That Jack Ma Built by Duncan Clark

June 2018 - Win Bigly by Scott Adams

May 2018 - Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday

April 2018 - American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road by Nick Bilton

March 2018 - Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons

February 2018 - The Everything Store by Brad Stone

January 2018 - The New New Thing by Michael Lewis
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2017 Reading Review & Podcast with Mike Dariano


December 2017 - King, Warrior, Magician, Lover by Robert Moore &‎ Douglas Gillette

November 2017 - Between the World and Me by Ta-Nehisi Coates

October 2017 - Casino Healthcare: The Health of a Nation: America's Biggest Gamble by Dan Munro

September 2017 - The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen

August 2017 - The Underground History of American Education by John Taylor Gatto 

July 2017 - Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink & Leif Babin

June 2017 - Complacent Class: The Self-Defeating Quest for the American Dream by Tyler Cowen

May 2017 - Liar’s Poker by Michael Lewis

April 2017 - Games People Play: The Basic Handbook of Transactional Analysis by Eric Berne

March 2017 - Kitchen Confidential by Anthony Bourdain

​February 2017 - Getting Things Done by David Allen

January 2017 - The Undoing Project: A Friendship That Changed Our Minds Hardcover by Michael Lewis

2016 Reading Review & Podcast with Mike Dariano

December 2016 - Influence: The Psychology of Persuasion by Robert B. Cialdini

November 2016 - Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

October 2016 - Surely You’re Joking, Mr. Feynman by Richard P. Feynman

September 2016 - Trust Me I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

August 2016 - Powerhouse: The Untold Story of Hollywood's Creative Artists Agency by James Andrew Miller

July 2016 - The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly

June 2016 - The 48 Laws of Power by Robert Greene

May 2016 - The Thank You Economy by Gary Vaynerchuk

​April 2016 - The Old Man and the Sea by Ernest Hemingway

March 2016 - Boys Among Men by Jonathan Abrams

February 2016 - Deep Survival: Who Lives, Who Dies, and Why by Laurence Gonzales

January 2016 - Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

2015 Reading Review
If you have any book recommendations to share, let me know. I'm @AaronWatson59 on Twitter. 

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Further Reading

The Gospel According to Larry by Janet Tashjian
I read this book at least 8 times during my teenage years and have returned back to it as an adult. I’d recommend this as a gift to any teenager in your life.

ReWork by Jason Fried & David Heinemeier Hansson
This book fundamentally changed the way I think about business. I continue to follow their writing at Signal v. Noise.
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