Lewis Howes has officially entered the arena of “mainstream” podcast stars. The former arena football player and team handball star reached the NYT bestseller list with his breakout book.
How did it do so well? Lewis promoted the shit out of it. He shamelessly went from show to show, sharing his product with every audience he could reach.
The book is a pretty average self-help book that will definitely impact some lives. But the biggest lesson you can take from this book is that hustle trumps talent. There are plenty of writers better than Lewis Howes out there, but they aren’t reaching #2 on the NYT bestseller list.
He got there through tremendous networking, diligent content production, and relentless salesmanship. Kudos.
Who should read this; Anyone stuck in a rut, particularly in business. Most of Howes’ advice focuses on the steps to rise from the ashes and redefine your path after you fall.
Major lesson learned; Email lists and audiences sell product.
Interesting tidbit; Howes’s brother Chris is a famous jazz violinist.
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