Blogging is beyond the throes of achieving mainstream acceptance. Columnists have blogs. Media institutions like the New York Times have blogs. Bloggers have blogs about making blogs.
But, if you can imagine back to 2008, the path to business sustainability was uncharted and daunting. In came the Huffington Post to save the day. In a 101-level manual, the 225 page guide outlines how to get started, get noticed, and build a community.
Unfortunately, the information baked into this book has become so ubiquitous that almost all this information can be found for free elsewhere. Sites like Smart Passive Income that are dedicated to explaining blogging give most of this away for free.
The only residual value is the history of the Huffington Post, which I probably wouldn’t have been bothered to read otherwise.
Who should read this; Folks interested in the history of the Huffington Post, or those who don’t like reading blogs.
Major lesson learned; It is a completely different era of the internet and what worked in 2006 will not be enough in 2016.
Interesting tidbit; I strongly considered deleting this whole post because it was too meta. I literally just wrote a blog post, that is a book review, of a book, written by a blog, about starting a blog. I think I’m gonna go lick some concrete.
Don’t buy it.
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