By now, Seth Godin is a widely known author and well-regarded as a thought leader and business strategist. However, before Purple Cow he did not have broad appeal or fame.
Purple Cow changed the game by declaring purely creative marketing dead. He accurately predicted massive advertising campaigns would decline in effectiveness and companies needed to focus more on building “Purple Cows”, his pet name for unique, remarkable products and services.
To accomplish this, entrepreneurs and other decision-makers had to take more risks and avoid the “safe” and “traditional” strategies. Designers and marketers needed to be working hand-in-hand, or better yet be synonymous, to bake marketing directly into every product.
The book is full of informative case studies and is at the top of Ryan Holiday’s top books on marketing.
Who should read this; Any designer, marketer or aspiring entrepreneur. All C-level suite executives and job seekers.
Who should skip it; Folks who can’t overlook slightly dated references or don’t want to come to grips with the changing economy.
Interesting tidbit; Otaku the Japanese work for something that’s more than a hobby, but less than an obsession is the breeding ground for Purple Cows.
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