Ryan Holiday, a marketing maestro, concisely explains the monumental shift that has already occurred in the marketing industry. Using case studies like DropBox and AirBnb, readers are enlightened to the strategies and philosophies of “growth hackers”.
Holiday’s long background of marketing experiences and successes immediately lends credibility to the claim that growth hackers have replaced VPs of marketing. Fast-growing startups are ditching traditional media and baking their marketing efforts directly into their products.
Who should read this; Startup founders, anyone in marketing, and folks who struggle to get through long, dense business books.
Major lesson learned; Growth Hacking is a modern form of marketing that involves merging intensive analysis of product performance metrics and rapidly iterating product versions.
Interesting tidbit; Holiday was the media strategist behind authors Tucker Max and Robert Greene, the former Director of Marketing for American Apparel.
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