Pittsburgh is home to a number of marketing agencies. Some offer a full-service experience, while others specialize in a distinct area of expertise.
There are two distinct issues with full-service agencies.
First, outside of the largest brands, most companies cannot afford to pay a full-time agency of record. The cost of the ongoing retainer is significantly less efficient than hiring a great marketer in-house.
Second, lots of firms hide their mediocrity behind the ‘full-service’ moniker. A lot of the services they list on their website get contracted out to subs or are done after Googling “how-tos” for a few hours.
If you’re a marketing manager with a limited budget, you need to know that your dollars are well spent. Below, I’ve listed a number of specialists in different areas of marketing that you can partner with to get real results.
Marketing Firms In Pittsburgh
Specialty: Beautiful Videos
Covalent is a corporate video production agency for some of the biggest and best brands in the country.
Whether you need animations, want to experiment with AR/VR, or want a gorgeous video capable of winning some awards, they can help make it happen.
They produce video for a wide variety of industries, both B2B and B2C, and have a large portfolio of work to reference.
Specialty: Experiential Marketing
Deeplocal is the crown jewel of the Pittsburgh marketing landscape. They work with some of the biggest brands on the planet (Google, Netflix, Airbnb, Lyft) and design some insanely cool experiential marketing projects.
CEO Nathan Martin founded the company back 2006 after spinning it out of Carnegie Mellon University.
If you want to stand out at a conference, pop-up shop, or viral marketing event, this is the company to work with. Just be ready to shell out a pretty penny.
Think Big SEO
If you want to make sure you have the basics of SEO done correctly, then Think Big SEO is a great partner.
Think Big specializes in helping small to mid-sized businesses keep up with their competitors through creative, customized SEO services.
The Driscoll brothers, who founded the agency, are exceptionally kind and easy to work with. Even better, they have a track record of ranking websites in a variety of niches and improving performances through both technical optimization and on page strategy.
Lots of people claim to get SEO results, they back it up.
Direct Online Marketing
Specialty: PPC, SEM, Digital Ad Spend
Direct Online Marketing was founded in 2006 by Justin Seibert. DOM’s specialty is stewarding ad spend for customers and helping them sell their goods and services across the globe.
They’ve been named a top 200 Premier Google Partner and manage ad spend for a wide variety of industries.
One of their best case studies involves helping a small auto parts store in West Virginia start selling products internationally and drastically increasing their business. Partner with DOM to spend money better online.
Specialty: YouTube, Podcasts
Piper Creative was founded in 2018 by Hannah Phillips and Aaron Watson. The firm specializes in producing a high quantity of content at a fair price.
Everything Piper creates is optimized for digital platforms like YouTube, Linkedin, and podcasts.
There is no other marketing company in Pittsburgh that has published more content to these platforms. Period.
If those are the platforms that you care about growing on, then there is no other firm worth hiring.
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