339 Grit, Hustle, and Persistence while Selling Coffee w/ Jim DeCicco

Startups are always a distinct journey, but the DeCicco brothers have been on a particularly wild ride.

I trekked into Manhattan to interview Kitu Life Super Coffee CEO Jim DeCicco about founding a beverage company with his brothers, getting investment from founder of WeWork, and building a distribution system.

He left a job on Wall Street in August of 2015 and has been on a hell of a ride ever since. Jim appeared on Shark Tank with his brothers in a February 2018 episode seeking a $400,000 investment in return for a 4.5 percent stake in their business.

While they left the tank without a deal, they went home with a wealth of positive feedback, advice, exposure, and lessons learned from their once-in-a-lifetime experience.

Give their coffee a taste and get inspired by their hustle.

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Jim’s Challenge; Work hard, be nice to people. Practice radical transparency. Say what’s on your mind.

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If you liked this interview, check out episode 226 with Ed Latimore who writes, studies physics, and boxes heavyweights.​

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