Richard Branson started was running a small student magazine in his late teens when he started fulfilling mail-in music record orders as a side project. Little did he know this would be the beginning of one of the greatest music companies and brands of all time.
Virgin now adorns airplanes, mobile phones, trains, hot air balloons and financial products, but it all started with a young man’s vision for a funner record buying experience for young consumers. Branson’s company grew to an international behemoth on the wings of his willingness to take risks, commitment to a strong ethical code, and an empowered, talented team.
He recounts all this and more in a riveting biography that I devoured and loved.
Who should read this; Anyone with an interest in entrepreneurship, lifestyle design, or autobiographies.
Major lesson learned; One of the best capitalists in modern history credits his strong ethical code and willingness to take risks for his success.
Interesting tidbit; Branson took part in the first successful hot air balloon flights to cross the Atlantic and Pacific Ocean.
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